Why Does Movezen Consider Focusing On Rental Rate First To Be One Of The Biggest Landlord Mistakes?
Most renters have already studied the market — they’ve compared every available home, analyzed amenities, and know exactly what fair market rent looks like.
When a property is overpriced, they know immediately, and the listing loses credibility fast.
Focusing on “what you need to get” rather than what the market will bear leads to longer vacancies, weaker applicants, and lower overall returns. Smart investors prioritize occupancy and tenant quality, understanding that slightly lower rent often results in higher net income over time.
👉 Learn why chasing rate over results is one of the most expensive landlord habits: The Peril of "I Need to Get" When You Set a Price for Your Rental Listing
PS, professionals such as those managing thousands of luxury apartments also understand that focusing on rate alone is a classic and massive mistake. It's multi-family management 101.